© 2018 Venn Negotiation

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  • Told “We won’t negotiate”

  • Afraid of “losing” the deal  

  • Rushing for a quarter/year end deal

  • David negotiating with Goliath

  • Lack appropriate resources



Mostly, companies facing these situations feel doomed to accept their fate.  That never needs to be the case. At Venn Negotiation, we have negotiated with hundreds of companies in dozens of industries. Our database of learning and our creative approach to problem-solving allow us to overcome these challenges for you. We negotiate the non-negotiable!



We negotiate with the whole of your business in mind. Whether negotiating on your behalf in cooperation with your business and legal teams or guiding you through the process, we always focus on your success.  In order to maximize profitability, we believe pricing and the contract terms need to be married together, and we work with your stakeholders to enfold the two elements into one.  Accomplishing this requires asking the right questions;  ones that  others often fail to consider.  Questions regarding operational impacts, regulatory obligations, customer service implications, financial risk, etc.

Questions that ultimately drive value in your business:


  • What are the operational impacts of the relationship?

  • Are we able to meet regulatory requirements?

  • Will we have one-off customer service obligations?

  • How much financial risk can we assume?

  • What implications does a new agreement have on other relationships? 

  • Are we giving up too much operational control?

  • Does our proposed pricing reflect the implications of these questions?

Whether a deal is M&A or divestiture-related, or whether it is general sales or purchasing, the answers to these types of questions have a direct impact on your short- and long-term profitability.  Economics should take these answers into account. 


Our experience allows us to uncover these answers, develop creative solutions where needed, and obtain a business agreement that works.



We advise our clients on effective negotiation strategies.  We can serve as the direct interface with your counterpart, or as an adviser to your team.  As a third-party, we can often challenge the other parties in ways that you may find difficult to do.  Regardless of how you choose to work with us, you are always in control of the deal.  We negotiate.  You approve and execute.

We support clients across a variety of contracting relationships:


  • Asset Purchase Agreements (M&A/Divestiture)

  • Transition Services Agreements (M&A/Divestiture)

  • Software Licensing

  • Technology/Telecommunications Agreements

  • Manufacturing Agreements

  • Services Contracts

  • Accounts Payable Restructuring




We are business professionals. We have built our careers around negotiation across industries and contract types.  We have deep analytic skills needed to understand client objectives as well as their counterparts.  We are students of people who take time to understand motivations and how people engage.  And, while we are not attorneys, mediators, or legal representatives, we have deep knowledge of contracts and how they impact day-to-day business operations.

We are:

Business Professionals

First & foremost, we focus on your business.  We focus on your objectives in a way that delivers success as you define it.  We are an extension of corporate development, sales, and procurement negotiators.

Expert Negotiators

Business negotiation is what we do.  We define ourselves as professional negotiators and built our careers with this focus.  We have decades of experience negotiating across a wide range of industries, functions, and contract types.


We are exceptional at analyzing all aspects of a deal.  Everything from pricing to research, we bring a wealth of knowledge to the table.

Students of People

Negotiations are with people not with companies.  We understand this and work hard to build positive relationships for you regardless of how challenging the negotiation may be.

Contract Knowledgeable

We understand contracts.  We evaluate contracts from a business perspective.  We understand the linkage between the language of an agreement and its practical execution.*

We are NOT:


We love attorneys. However, Venn Negotiation is NOT a law firm.  We do not claim to be attorneys.  We do not promote ourselves as attorneys.  Nor, frankly, do we want to be attorneys.   


We negotiate on one side of the table.  We are at the table to help you get the best possible deal.  We are not dispute resolution experts.

* Clients should have appropriate legal counsel, as certified by the American Bar Association, review any proposed deals and provide legal advice. 


Christine McKay launched Venn Negotiation out of a passion for helping others find common ground and resolving complex issues.  She expertly and adeptly turns the non-negotiable into negotiable.  Her years of experience and her dedication to her clients’ success allow her to:  accelerate the negotiation process, positively impact profitability, and educate others.

Experience:  Corporate and consulting leader. M&A and divestiture veteran. International business professional. Multi-industry background. Educator.


Style:  Results-oriented. Collaborative. Creative. Bold. Fair-minded. Unconventional. Adaptable. Assertive. Intuitive.


Education:  Harvard.  Rensselaer.  Berkshire Community College.  School of Hard Knocks.


Personal:  Montana born and raised.  Honor student.  Unwed teen mom.  Formerly homeless and on welfare.  Wanted a different life and made one.


Qualifications:  Whether international, socio-economic, or professional roles and industries, Christine is honored to have experienced many different cultures.  As a negotiator, she successfully pulls from her unique experiences to create lasting results for her clients.   She is particularly gifted at seeing the forest through the trees while still seeing the trees.  She pulls what appear to be disparate ideas together and finds creative solutions to big issues.  She has negotiated across many industries including software, manufacturing, oil and gas, telecommunications, and more.  Christine’s work includes negotiating asset purchase and transition services agreements as well as managing leading pre- and post-merger negotiation.  She has negotiated from the viewpoint of both the buyer and the seller, for and with corporate development, sales teams as well as with strategic sourcing experts.  Christine frequently speaks on a broad range of negotiation-related topics.  She formerly served as an Adjunct Professor at Bentley University.



610 S Main St. PH114

Los Angeles, CA. 90014

Email: info@vennnegotiation.com

Tel: +1 323.300.6263

For any general inquiries, please fill in the following contact form: